Team OBI

Meet our team

Tom Bohn

President and COO

A seasoned executive with over 25 years of experience in leading and transforming organizations across various industries, including publishing, media, associations, trade shows, data platforms, artificial intelligence and subscription-based services.

As the President and COO of Advanced Home Improvement Media, parent company for OBI Digital as TheHomeMag, America's largest home improvement focused tech-enabled multi media platform with digital products driven by Artificial Intelligence and proprietary data. Tom oversees the strategic direction, operations, and growth of the company, which has 69 markets in 29 states and the District of Columbia, reaching more than 10 million qualified homes monthly.

Michelle Licudine

Vice President

Michelle boasts an impressive 20+ years experience leading digital marketing teams to execute search, social media, email, SMS, and lead generation campaigns

Michelle has 12+ years experience in digital product ownership - conceptualizing, planning and managing informational and ecommerce sites with technical teams; 10+ years in direct to consumer marketing; and 11+ years in media and publishing.

Alexi Carreira

Lead Account Strategist

Alexi has a decade of comprehensive marketing experience specializing in Digital Marketing, Performance Marketing, Content Strategy and Creation, Web Development, and managing a suite of Digital Products tailored for Brick and Mortar retailers, the Automotive sector, and Home Services industries.

Under Alexi’s leadership, he has successfully nurtured companies from inception to thriving 7-figure enterprises, expanding to teams of over 30 talented professionals. His primary focus is innovative product development and fostering robust client relationships.

As the Lead Account Strategist at OBI Digital, Alexi is dedicated to applying his extensive background in product development and sales to spearhead the company's ongoing success and deliver exceptional value to clients.

Clinton Alexander

Head of Technology

Clinton offers extensive experience as a performance marketer for the best part of a decade. He built his own company that services both South Africa and US markets, focusing on building high converting funnels and automations.

Clinton has a passion for optimizing and streamlining businesses using detailed and intricate automation flows and has also implemented some great game-changing AI strategies into the businesses that he works with.

Herman Rosa

Digital Marketing Manager

As Digital Marketing Manager, Herman leverages over a decade of SEO and PPC expertise to boost online visibility and lead generation. Herman holds an impressive track record of creating impactful digital campaigns that deliver measurable results and continuously refine strategies to stay ahead of industry trends.

OBI Digital and TheHomeMag are part of Advanced Home Improvement Media. Visit our Leadership page to meet the full team.

FAQs

Frequently Asked Questions

Is There A Commitment?

We require a minimum six-month commitment with OBI Digital to ensure we achieve the best results for you. This time frame allows us to establish a strong foundation and maintain those results well beyond the initial period.

What Kind Of Support Will I Have?

We have a dedicated team on hand to provide all the support you need during regular business hours. Should you requite assistance outside of business hours just email as at [email protected] and one of our team members will attend to your request in a timely manner.

Is It Easy To Get Setup?

Absolutely! We offer all new sign-ups a FREE 45-minute onboarding call where we will help you set up your account and craft your advertising campaign according to your needs.

How Soon Can I Start?

All you need to do is click HERE and we will set up a consultation to get you set up.