Case Studies

How we handle various problems

Under Deck Oasis of Tennessee

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Content Ai

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Conversations Ai

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Blog Post Ai

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The Challenge

Our client had tested some digital ads with little to no increase in traffic or leads. With the hope of increasing their ROI with the generation of a few high-quality leads per month, they tried an unsuccessful in-house solution to avoid high ad agency fees.

Our Approach

With Under Deck’s budget in mind, we selected Meta instead of Google to reduce their cost per click (CPCs).
To minimize wasted impressions and generate high-quality leads, we identified Under Deck’s strategy must include zip code targeting and a custom landing page with instant lead response tactics. After measuring conversion rates and cost per lead (CPL) for a month, we began to test targeting, ad features, and landing page elements to best determine how to generate an increased lead response.

The Results

Our campaign generated an average of 25 exclusive leads per month and reduced the cost per lead (CPL) to below $50. We also reduced the CPC to below $1 on average given 1,356 clicks and $1,200 ad spend per month. The average click-through rate (CTR) reached 3.54%, a rate notably higher than the home improvement industry’s benchmark of 0.07% CTR.

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Content Ai

AI-Powered Content Optimization for Enhanced Engagement.

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Conversations Ai

AI-Enhanced Conversations for Improved Customer Engagement.

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Blog Post Ai

AI-Enhanced Blog Posts for Engaging Content.

The Challenge

Our client was working with a national agency for over two years. Their CPL had risen significantly to over $100, impacting their profitability and making digital a non-viable advertising option. They had also seen a sharp decrease in lead quality, impacting their ability to book sales calls and, ultimately, installations.

Our Approach

We opted to continue utilizing Meta as a lead source and not move over to Google to ensure that we could maximize the limited ad spend budget. We simplified their landing page, improved their audience by adding interest-based targeting and leveraged zip code level targeting to minimize wasted impressions. We also increased the number of creatives per campaign during the testing phase so that we could have a clearer picture of creative style that best captured our target audience's attention. Once we had ascertained the best converting creatives, our team increased the ad budget allocation to those creatives helping us reduce our cost per metrics.

The Results

Our program is now their #1 lead and sales source. Simply Sinks averages 58 exclusive leads per month. CPL >$30 (vs. an industry average of $50 ). CPC c.$1.20 based on an average of 931 clicks and $1,200 spend/mo. 3.38% CTR (vs. 0.07% benchmarks within the home improvement industry).

Testimonials

What they say about us

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Chris Turner

Digital Marketing

"Obi Social has transformed our business with its powerful automation tools. The AI capabilities have streamlined our workflows, making our operations incredibly efficient. It's like having an extra set of hands that never tires!"

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Sarah Thompson

Agency Owner

"Since implementing Obi Social, we've seen a remarkable improvement in our efficiency. The AI-driven approach has automated tasks we used to do manually, freeing up our team to focus on strategy and growth. It's been a game-changer for our productivity!"

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Michael Anderson

Satisfied Client

"Obi Social's automation features are top-notch. The AI capabilities have not only made our processes more efficient but have also provided insights we wouldn't have uncovered on our own. It's like having a smart, tireless worker on our team 24/7!"

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Alex Rivera

Entrepreneur

"The efficiency boost we've experienced with Obi Social is beyond what we imagined. Its AI-driven approach has streamlined every aspect of our operations, from marketing to customer service, increasing our overall productivity and allowing us to scale more effectively."

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Samantha Cho

Sales Head

"Obi Social has been pivotal in automating our routine tasks, thanks to its advanced AI capabilities. This has not only enhanced our operational efficiency but has also significantly boosted our team's productivity, allowing us to focus on innovation and delivering superior value to our clients."

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Michael Thompson

Business Owner

"Using Obi Social has been a revelation for our team. The automation and AI-driven tools have drastically improved our operational efficiency. Tasks that used to take hours now unfold seamlessly in minutes, allowing us to allocate resources more effectively and focus on strategic growth.

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